Topics10 topics
What good store design is, by subject.
2 guides
Theme selection
Choosing, trialling and changing a Shopify theme without being sold by the demo.
3 guidesHomepage
What the first screen of a store has to do, and what it should stop doing.
2 guidesProduct pages
Photography, price, information and reviews, arranged so people buy.
2 guidesCollections
Collection pages, filters and navigation: the pages most shoppers actually land on.
1 guideTypography
Type carries the brand on every page. How to choose it, size it and set it.
1 guideColour
Accents and neutrals that let the product photography do the talking.
2 guidesMobile
Designing for a phone in one hand, which is most of your customers.
1 guideCart and checkout
Shipping, returns and the last three taps before the order.
1 guidePerformance
Speed as a design decision: fonts, images, apps and how to test.
9 guidesConversion
Design decisions that measurably change whether someone buys.