Conversion9 guides

Design decisions that measurably change whether someone buys.

Tom HadleyHead of ContentHomepage2 min

The footer is a sales page

Tom HadleyHead of ContentProduct pages2 min

Product pages: answer everything, show it once

Tom HadleyHead of ContentMobile2 min

The one-thumb test

Tom HadleyHead of ContentCart and checkout2 min

Say the shipping cost early

Tom HadleyHead of ContentCollections2 min

Filters: fewer, better, obvious

Tom HadleyHead of ContentHomepage2 min

Your homepage has one job

Sophie MarshCreative DirectorCollections2 min

Collection pages are the real homepage

Sophie MarshCreative DirectorHomepage2 min

Cut the carousel

Tom HadleyHead of ContentTheme selection2 min

How to choose a Shopify theme