Guides14 guides
Practical guides to Shopify theme design, merchandising and choosing a theme for your industry.
Product pages: answer everything, show it once
The one-thumb test
Say the shipping cost early
Filters: fewer, better, obvious
One accent colour, spent carefully
Speed is a design decision
Your homepage has one job
The five photographs every product needs
Collection pages are the real homepage
Cut the carousel
Free or paid: what you actually pay for
Typography is your brand at sixteen pixels